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Industrial Design is Not a Piece of Cake

You might think that industrial design hard to understand for you are neither a designer nor a manufacturer. As a matter of fact, designing and producing are not so distant from us. For example, you want to bake a cake for your grandmother. First, you have to do research to know that she likes chocolate, being allergic to peanuts and suffering from diabetes. Then, you bake several cakes to try different ingredients and recipe to have the right formula. The texture, flavor and appearance will be influenced by temperature, cake molds, the speed of electric mixer and all other factors which you have to concern about. Finally, you make this cake, just for your grandma.The process mentioned above

Will You be Replaced?

I’ve listened to a speech about translation once. The speaker mentioned the impact of development of machine translation and artificial intelligence. A listener raised her hand. It was a student from department of translation who was worried by the video clip released by the two-way instant multiple language translator. And then, she asked the question that everyone cared “Will translators and interpreters be replaced by machines?” The speaker regarded that the video exaggerated the functions of the translator. However, he believes that in the future, machines can produce translations that are very close to natural language with the implementation of artificial intelligence and enough data.

Innovative, but Not Enough

Image from: https://www.tapwithus.com/ Advanced technologies always bring about cool inventions and products. Tap Strap is a wearable keyboard without either typewriter style computer keyboards or smart phones’ on-screen keyboards. This Bluetooth keyboard and mouse, which can be wore on knuckles, allows users to type on any surface. Sounds futuristic, doesn’t it? Will it replace QWERTY keyboard? Will we need a wearable computer, like a pair of glasses, to go with it? Before we asked these questions, we should ask that whether Tap Strap will work out well or not. To type a single letter, users have to combine different finger taps and typing particular letters can be challenging and perhaps c

Technology, Design and Behavior

A scene in the movie I, Robot posed a strong impression to me. Susan Calvin : [looks at Spooner's present-day CD stereo] Play. On... Run? [turns on CD player by hand, music plays] Susan Calvin : [panicking] Uhh... End Program! Shutdown! Detective Del Spooner : [clicks remote, stereo off] Doesn't feel good, does it? People's shit malfunctioning around you. The scene was about machines not following orders, but it just reminded me of my father. He can surf the net with a computer but he can never figure out how to swipe right to answer a phone call. The leading actress was so used to voice control devices that she didn’t know how to press the off button while my father was so used to button

The Power of Development

The inner drive to strive for better life is the initial power of development. What is industrial design? Industrial design is a force that pushes human civilization to evolve. Though the term industrial design was used until industrialization and mechanization emerged in industrial revolution, the act of design has been conducting since stone-age, when the first rock was used to cut off the throat of a prey. How to sharpen it? How to attach it to woods to make a handle? Can it be ground into different shapes? A rock turned into a tool, the most primary technology, was applied and developed into different form to improve human life. Weapons to hunt and to defense became tools to build and to

Customization and Market Strategy of Design

Industrial revolution had dramatically changed the way of manufacturing and how people valued products. Fast, massive, and exactly the same, machine-made products challenged the desire for exceptional of individuals. Made by machine instead of man, identical products seem cold and lifeless to consumers. When consumers enjoy the convenience of purchasing products, they also feel dull of their popularity. Replicate, traitless and valueless, consumers reflect themselves upon what they have consumed. Using things which are not special means the one who used them are not special as well. Consumers want their products to be unique, but not bizarre, accessible but not too common. The high recogniti

Designers and Consumers

Who is in the driving seat? You walked into a restaurant and took a look at the menu. You can decide which dish to order, or whether you want to order or not, but you can’t decide what should be put on the menu. Reasons like the dishes don’t suit your appetite, the price is too expensive, or the ingredients are not organic can make you put down the menu and leave. However, you can’t rush into the kitchen and squat at the chef’s collar, asking him or her to cook according to your taste. Of course, if you are willing to pay for the entire kitchen, that will be a different story. The relationship between designers and consumers is the same as the chef and the food lover. Designers satisfy and c

Mechanism and Appearance

What designers created are products that people wish to have and willing to use, not cold tools. However, some products are basically machines. In these cases, confrontations between form and function happen. Form follows function. Since the product is mainly composed by machine, it’s unlikely to massively change the form or shape. On contrary, mechanism has to be transformed or reorganized to meet the desire of form. When it comes to designing the appearance, keeping the original intention in mind is important. To comply with the style and relation of the product, it’s likely for designers to get trapped in personal ideas. Following a certain pattern narrows down creativity. The design will

Integration of Technology and Industrial Design

As technologies rapidly develop, all industries accelerate to change accordingly, and the field of industrial design is no exception. It has become an unstoppable trend for design to integrate with technology. Involving with research and development, engineering, manufacturing, aesthetic, etc., ODIIST has already regarded interdisciplinary integration of talents as a part of design. ODIIST believes that industrial design is the key to solving human problems by integrating invention, technology and aesthetic. Designers are neither inventors nor scientists, but designers are the must when it comes to application of invention and technologies. Artificial intelligence, dig data analysis, biotech

Product Positioning

Before any idea was formed, designers must observe, ask questions, discuss and find solutions in order to grasp customers’ taste, needs and trends. Who would be attracted by this product? How to exceed their expectation? On condition that the functions were satisfied, designers convey different feelings to users by forms, colors and materials. The style showed by the design have to be adored, resonance and to be desired by the customers. Once the position of the product was precisely fixed, designers can come up with the most appropriate style. Consumers’ consuming motivations concern the emotions, experiences, memories, cravings, etc. arousing from the product. Under the influence of differ

The Importance of Prototyping

A 3D visual layout demonstrates exquisite appearance and form, detailed mechanical structure or complicate exploded-view drawings. But, without a prototype, there is no way to know how the actual product looks like and whether it can function well or not. No matter how accurate the photorealistic renders simulate, prototypes can always reveal problems that can’t be detected from 2D models. Therefore, models were made to be tested and revised. By making looks-like prototypes and works-like prototypes, ODIIST consistently refines the mechanism and appearance. We use model validation to modify the model to perfection and to correspond to the original goal. From the initial model to the pre-prod

Validating and Experimenting

Validating and experimenting is a cyclical logic of chicken before the egg and vice-versa. In a design institution, a typical structure, mechanism in addition to appearance, are all basic tasks in industrial design. Because form follows function, it requires the aesthetic touch of an appearance designer, artist or sculptor. As for an inventive conceptual product, it is a more challenging design job. All inventive products are different compared to currently offered products because of their innovative nature or potential to bring revolutionary changes. From concept to actual mass-production, experimenting is a process that is both pivotal and critical. So a conceptual product may not be a co

Design for Simple Products

ODIIST have designed many kitchenwares for our clients for years. Though the mechanism and the appearance are rather simple in the case of kitchenwares, we can always come up with ideas that stand out from the crowd. To make the most of the limited space for design, we worked on mechanism to improve its function and quality. Breaking the plain image of kitchen wares, we added more fun in its form. The skill of the designer was shown while one was designing the mechanism and structure of simple products. Simple as it seems, the design contains delicate ideas. For example; you can either add something more or cut something out, but the key is to know which part should be more and which should

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